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Ever noticed how you go to the store to just pick up one thing, then by the time you get back to the checkout aisle, you have five or six things in your cart and a bigger bill than you could have possibly anticipated? This happens over and over again because department stores (and let’s not forget that grocery stores use many of the same techniques) use an array of techniques to get you to pick up these items. By itself, each technique isn’t very strong - it’s the use of them in combination that is powerful. Here’s a list of fifteen of the best tricks. Following the list (yep, way down there), I’ll give ten ways to c
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