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Creativity is vitally important to crafting effective copy and content. But mention the word “creative” around direct response copywriters, and their blood will begin to boil.
Outside of Madison Avenue, advertising is supposed to sell something, not win industry creative awards. Likewise, content should be useful and valuable to the reader, not an indulgent exercise in self expression.
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Bury
Outside of Madison Avenue, advertising is supposed to sell something, not win industry creative awards. Likewise, content should be useful and valuable to the reader, not an indulgent exercise in self expression.
Add link to...
Tell a friend
Bury
